Singing a different hockey song
“We grew up with that damn thing. It’s part of our history, part of our life, part of the enthusiasm for the game. When you heard that, you thought Canada, you thought hockey, you thought CBC. What the hell are they trying to do? Who’s running the CBC?” — former NHL player and broadcaster Howie Meeker, now 84, on the demise of the Hockey Night in Canada theme on CBC. There is a general unrest rippling through Canadian hockey fans these days. In case you haven’t heard, the CBC, the home of Hockey Night in Canada since before Wayne Gretzky was in diapers, recently opted to no longer pay for the rights to use “The Hockey Theme” to open its broadcasts. The decision enraged hockey fans, who see the song as an integral part of their sport in this country. A staple on Saturday nights for 40 years, and one of the longest running theme songs in broadcasting history, the jazzy tune has been called Canada’s second national anthem. It was written in 1968 by Dolores Claman, a commercial jingle writer who also penned “A Place to Stand (Ontari-ari-ario)” more than four decades ago. Ms. Claman’s agent said she was paid $800 for the job, but retained the rights to the song. During the 1970s, she received royalties of about $1,000 a year. More recently, Claman earned $500 for each broadcast that featured the theme. Apparently, though, it wasn’t enough. The CBC offered nearly $1 million for rights to the piece, but Dolores wouldn’t budge. Ensuring the popular tune will not die, rival broadcaster CTV negotiated with the song’s 80-year-old composer and quickly purchased the rights for a reported $3 million; which is an awful lot of tea and biscuits for one little old lady now living in England. Instead of being seen a Canadian hero with a sense of pride and tradition, Dolores Claman has come across as a greedyguts more interested in a payday than patriotism. Conversely, the CBC looks like a cheapskate. But you can hardly blame them. Paying $3 million for a TV theme song is a ridiculous notion, especially considering the composer hasn’t put in a day’s work for the CBC in 40 years. Ms. Claman should be disgusted with herself. The song is good, but it’s not that good. Such arrogance is shameful. In an effort to salvage their end of the situation, the CBC is currently hosting a contest to find the next Hockey Night in Canada theme song. The winning songwriter will pocket a bargain basement $100,000 prize, and almost surely retain no rights to the song thereafter. If the CBC had any sense, they would plunk Dolores in a net in front of a garage door, and have hockey fans line up to fire foam pucks at her. Even at a dollar a pop, the stunt would eclipse her bloated $3 million price tag in no time. As a Canadian, and proud CBC viewer, I actually have no problem with Hockey Night in Canada sounding a little different this fall. Tradition is good, but so is change, and the NHL and hockey broadcasts are not the same as they were when Howe and Hull were king. Perhaps the CBC will pay $100,000 for Howie Meeker to go on a red-faced, profanity-laced rant every week.